Sit down for this: There’s a new app that uses visual recognition softwear, a team of stylists, and social media to identify outfits you see on the street. It’s called ASAP54 and if it’s going to REVOLUTIONIZE YOUR WARDROBE! Just take a picture of an outfit you like, and it instantly connects you with the who, what, where, when, and how much. If it’s unable to find what you’re after, it suggests a range of similar products and has a database of stylist on hand who promise to send you five similar suggestions within 24 hours via email. Omg, I neeeeeeeeed this. YOU neeeeeed this. WE ALL need this!
It was was established last year by Daniela Cecilio.
“The idea was born out of my frustration when searching to buy products online,” she told Farfetch. “I’m a very visual person and find it hard to describe what I see in words, so Googling was a terrible exercise. I thought there has to be an easier and quicker way. I was also looking for a simple way to be connected to what my friends and muses were coveting. I loved the idea of a sneaky peak into other peoples fashion searches that I can turn to for inspiration.”
Says the Daily Mail: The start-up, which counts Cara Delevingne as a fan, has already pulled in investment from the likes of Ceyuan Ventures and Novel TMT and has Net-a-Porter, Barneys, Harrods, J Crew, Topshop and The Outnet on its database and has plans to expand.
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