“Dress Normal,” is their new slogan. EXCUSE ME? Dress NORMAL? What kind of bourgeoise, red state, creativity-stomping bullshit is THAT? I don’t want to dress normal. NOBODY wants to dress normal. Normal is a setting on the washer. Dress creatively, dress eccentrically, dress radically, dress chicly, dress goofily, dress fabulously – but normally? Don’t tell kids to be normal. Don’t preach conformity. Tell them stretch their wings, tell them to fly. Teach them the beauty of self-expression. Who came up with this? Vladimir Putin? STALIN? I think we should all start a Twitter hashtag #NeverDressNormal. Fuck the Gap, man. #FuckTheGap. Terrible, terrible ad campaign.
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