Conservative watchdog group One Million Moms always has its knickers in a twist over SOMETHING. This time it’s a rather innocuous Pop Tart commercial featuring a talking jar of peanut butter and a talking jar of jelly who are celebrating the birth of their lovely PBJ Pop Tart baby. A hospital nurse, rubbing her hands together and ready to devour the baby pop tart, says, “Time for a feeding.” The parents say, “No! Ah, Jam It!” End of commercial.
So. Let’s play a game. WHAT ABOUT THIS COMMERCIAL HAS THE MILLION MOMS UP IN ARMS? Is it that:
a) Eating babies is WRONG.
b) Peanut Butter should not be fornicating with Jelly, and mixed race babies are WRONG.
c) “Jam it” sounds too much like “Damn it” and that’s just WRONG.
If you answered “c” you would be correct. “The advertisement could have ended with ‘No!’ but Kellogg’s chose to include a phrase that sounded just like a curse word,” they said in a statement on their website.
Kellogg’s new Pop Tart commercial includes a double entendre that is inappropriate and unnecessary. Foul language or the implication of it is not needed in this commercial, but that is exactly what Kellogg’s intended with their play on words.
Kellogg’s should be more responsible in their marketing decisions. Let them know that as a parent and consumer you are offended the company cares more about financial gain than the impression made on our children.
Kellogg’s executives apparently don’t care about what children hear as long as it puts money in their pockets. Everyone knows kids repeat what they hear. This is weak marketing, and Kellogg’s should have the corporate responsibility to not use an age old euphemism that offends families.
Four Gs, One Million Moms: Good God, Get a Grip.
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