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#LGBT: Man Poses as Target on Facebook & BRILLIANTLY Trolls Haters of Its Gender-Neutral Labeling

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As, I always say,

“Never read the comments section.”

It’s a rule I really try to live by. Well, that rule is now shattered and I’ll tell you why. As you may have heard Target is moving toward gender-neutral labeling in their stores (Bravo! Brava!) but from the outcry you’d think they were selling shit-flavored ice cream in the guise of yummy chocolate. The giant retailer received a steady stream of nasty comments from people that were REALLY upset, so Mike Melgaard posed as Target on Facebook creating a fake account, Ask ForHelp, with a bull’s-eye profile pic. He got away with the GENIUS scam for about 16 hours, commenting on over 50 posts before “Ask For Help” was shut down.

Melgaard told AdFreak that he was just surfing Facebook on Sunday night when he noticed that Target was moving away from gender-based labels in both the toy and children’s bedding sections.

“Immediately, I knew there would be your typical outraged American spouting emotional reactions on their Facebook page. After taking a look, I was literally laughing out loud at my computer. A few more minutes in and it struck me how hilarious it would be to portray myself as a parody customer service rep. So, I did just that, and the rest was history. Honestly, it was like striking comedy gold. Every one of these people gave me the ammunition I needed for a great response.”

But Melgaard says his stunt was more about the comedy than taking a stance on the issue;

“I definitely side with Target and support their decision wholeheartedly. That being said, this was, for me, more about the laughs. I absolutely love satirical humor, and I think America could use a little more laughter.”

Here are a good two-thirds of those posts, which –besides taking a stand on an important issue– just might make for THE funniest thing you’ve read all week.

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(via Adweek)

The post #LGBT: Man Poses as Target on Facebook & BRILLIANTLY Trolls Haters of Its Gender-Neutral Labeling appeared first on World of Wonder.


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