Kendall Jenner stomps aboard a futuristic subway car with her crew, all wearing BEYOND BRILLIANT diffusion-line Balmain, then starts a voguing battle with the train’s occupants – all the while a god-like Olivier Rousteing manipulates the scene from above. It’s all very FASHION-Y of course, darling. The branding is ON POINT and full of visual pastiche and punchy optics and what not. As for the clothes themselves? Well, who the hell can tell. You never get to see them long enough to form an opinion. It sure LOOKS like Balmain, though. Even if it’s polyester and bits of plastic hot-glued together.
Discover a world of richness, attitude and energy from BALMAIN x H&M. A modern collection for both men and women, H&M x BALMAIN fuses classic French couture with urban chic and feautures the Balmain signatures of craftsmanship, strong silhouettes and covetable fabrics. See more at hm.com.
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